The Problem We've been buying health insurance backwards.
Many business leaders experience frustration around the health insurance buying and renewal experience. Small business leaders are busy running their business and are often under-served with limited access to scalable employee benefits solutions.
The status quo process leads to an insurance-centric benefit that typically has low value to both the employer and employee. If we only address healthcare once per year, in a rushed and confusing process, is there any surprise that employees often don't understand or appreciate the benefit provided?
For years, small business owners have tried to work around conventional health plans. Their only option was to buy an enterprise insurance plan first, and try to apply it to for their employees second. (Spoiler: It usually doesn't work. You can't fit a square peg in a round hole.) Industry norms were at the wheel; customization, cost-certainty and preventative care took a back seat.